India's coolest Start-ups: Out of the box

 Goutam Das        Print Edition: Feb 3, 2013

Business Today's 2009 listing of the "Hottest Start-ups" (March 22) featured two bespectacled 26 year olds peering into the camera from behind a pile of books and cartons. Their company was then less than two years old, had 20 employees and annual revenues of around Rs 4 crore.

Today, Sachin Bansal and Binny Bansal's Flipkart has 2,500 people on its rolls and its monthly revenues are estimated at about Rs 200 crore now. By any measure, it is India's largest e-commerce company. And Business Today's listing too has undergone a name change, we now call it 'India's Coolest Start-ups'.

We feature four out of 15 coolest start-ups:Hector Beverages | Emart Solutions India | Hatti Kaapi | Edutor Technologies

With more funding options available, the number of start-ups in the country is rising exponentially. It is difficult to estimate their exact number, but the pitches made to venture capitalists (VCs) every year can be an indication. The Indian Angel Network, for instance, evaluated 3,400 pitches in 2012, shortlisted 82, and ended up funding 13, says Sharad Sharma, one of its investors.

The year before, it had received just 2,000 pitches. Deal tracker Venture Intelligence says the number of early-stage VC investments have grown 71 per cent in 2012 against 2010 levels. The 15 start-ups featured this time straddle diverse sectors - retail, e-commerce, social media, technology, health-care and biotech. They were chosen - as always - after hours of brainstorming in the office, multiple conversations with VCs, the companies concerned, and their competitors. We used three main criteria: they should all have started after January 1, 2009, should have witnessed early revenue traction, and most important, should have a differentiated service or product. They should all have thought out of the box.

Is there a Flipkart in the making among them? Why not?
Untitled Document

INDIA'S 15 COOLEST START-UPS
Hatti Kaapi
Pixpa Digital
MindTickle
CloudMunch
Aurus Networks
Glocal Healthcare Systems
Hector Beverages
peel-works
Cocoberry Restaurants and Distributors
Emart Solutions India
Qyuki
Mitra Biotech
Edutor Technologies
Navigene Genetic
Bluestone

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