Lynn de Souza,
50, Chairman & CEO, Lintas Media Group
(New on BT's Most Powerful list)
She saw it coming and took it on the chin rather well. The recent loss of the Rs 150-crore ITC account could have been a body blow for Lynn de Souza, Chairman & CEO, Lintas Media Group (LMG), but she has emerged pretty much unscathed thanks to plans B, C, D and more. "We knew this was going to happen and prepared by winning many businesses, " says de Souza.
Ever since she stepped into the tough-as-nails advertising and media industry in 1983, de Souza has learnt to take on crises and competition - and thrive. Industry veteran Sam Balsara, Chairman & MD, Madison World, feels de Souza has done remarkably well: "This is an industry where you are constantly dealing with big and powerful people. All of them are successful and have big egos. Being a woman has its advantages, but it is not easy either," he says.
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3.Lynn de Souza
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25.Madhabi Puri Buch