Business Today

Doing their own thing

The six start-up women chosen by BT this year are beacons of hope for thousands of women- and men?-who have similar dreams but lack a role model or simply need a prod to get going.

Team BT       Print Edition: October 19, 2008

If you want it, go get it, and no excuses like ailing in-laws or small children, please. This seems to be the motto of the six start-up women chosen by BT this year. Whether it is excellence in information technology (as exemplified by serial entrepreneur Anupama Arya of Mobera) or an old idea packaged brilliantly (the luxury buses of sisters Shivani and Suparna Chopra), they are beacons of hope for thousands of women-and men?- who have similar dreams but lack a role model or simply need a prod to get going.

Anupama Arya
Anupama Arya
Anupama Arya
40, Co-founder, Mobera Systems

Previous work experience: Co-founder, VivExchange, US; Lucent Technologies, Synoptics/ Bay Networks.
Started business at: 35 (first business at 32)
Years as entrepreneur: 8
Initial investment: Rs 1 lakh
Number of employees: 100 (started with 6)
Current turnover: Rs 16 crore (2007-08)

The first thing that strikes you about Arya is her happy-go-lucky nature (helps tackle challenges). She and husband Puneet Vatsayan set up Mobera in Chandigarh after relocating from the US to be with her ailing motherin-law. It was a humbling experience, not least because of her gender: people think "you are incompetent and a freeloader on your husband or a gatekeeper." But, as an MS in computer science handling the engineering and operations part, she could hardly care.

-Tejeesh N.S. Behl

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