Business Today's annual listing of India's best marketers features some players who did not have healthy bottomlines to report, but had still managed to expand their markets. The listing does not just acknowledge the success of individuals, institutions and corporations, but also presents a sampling of players that have opted for different routes to prise open their key constituencies. How did they do so? Shamni Pande reports.
BT started this listing in 2004 and has tracked innovative marketers since then. Here’s the complete list of all those we selected down the years.
|India's best marketers|
|2007||2006||2004 February||2004 December|