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India's best marketers: Looking back

Business Today's annual listing of India's best marketers features some players who did not have healthy bottomlines to report, but had still managed to expand their markets. The listing does not just acknowledge the success of individuals, institutions and corporations, but also presents a sampling of players that have opted for different routes to prise open their key constituencies. How did they do so? Shamni Pande reports.

 

     Print Edition: November 16, 2008

BT started this listing in 2004 and has tracked innovative marketers since then. Here’s the complete list of all those we selected down the years.

 India's best marketers
 2007 2006 2004 February 2004 December
  • Mahindra & Mahindra
  • Bank of Baroda
  • Perfetti
  • IITs
  • Tata Sky
  • ArcelorMittal
  • Jet Airways
  • People Group
  • Nokia India
  • Hidesign
  • ITC
  • Maruti Udyog
  • Marico
  • Paras Pharmaceuticals
  • IIM Ahmedabad
  • Lalu Prasad Yadav
  • ICICI Bank
  • Kingfisher Airlines
  • Future Group
  • Naukri.com
  • Sony Entertainment Television
  • Cafe Coffee Day
  • Nokia
  • Perfetti
  • Volvo
  • Karan Johar
  • Reliance Infocomm
  • CavinKare
  • MTR Foods
  • Oriental Cuisines
  • Toyota Qualis
  • Indian National Congress
  • NASSCOM
  • Air Deccan
  • Biocon
  • Yash Raj Films







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