Business Today

Noida catches up with top five cities

It isn’t as posh as Gurgaon but Noida outstrips its neighbourhood rival in the generation of jobs, registering 14% employment growth versus 11% in Gurgaon, thanks to a fountain of small scale units.

     Print Edition: June 28, 2009

6th RANK:

NOIDA
Tech City

Job generator: While Noida outstrips Gurgaon in employment growth, power and crime remain major issues
Job generator: While Noida outstrips Gurgaon in employment growth, power and crime remain major issues
Twelve years ago, Adobe India’s head Naresh Gupta lived three days each in Gurgaon and Noida to pick the right place to headquarter the global software giant. For Gupta, Noida beat Gurgaon because of one main reason: easy availability of affordable, skilled manpower. “Gurgaon is good for well-off manpower, but Noida offers a larger average middle class to hire from,” says Gupta. Bonuses: better public transport, ample lower-rent housing and schools. Along with Gupta, are flocks of IT companies who have set up their operations in this satellite town of Delhi.

Today, 70 per cent of Adobe’s 1,000-plus-manpower lives within 10 minutes driving distance of its campus—convenient, since Adobe ‘s operations are 24x7. Sure, Noida isn’t as posh as Gurgaon but it outstrips its neighbourhood rival in the generation of jobs, registering 14 per cent employment growth versus 11 per cent in Gurgaon, thanks to a fountain of small scale units mushrooming every year.

Noida’s power situation is pathetic. Nearly 50 per cent of residents polled mentioned power cuts lasting 2-4 hours. Noida also has the reputation of being the crime capital of India with a whole slew of high profile murders, kidnappings and car jacking. If Noida gets these essentials right, it may just best Gurgaon in next year’s list.

Life at work (Rank 2)
Per Capita Income: Rs 85, 519 p.a (ranked 9th)
Employment growth rate of 14%

After work (Rank 22)
95% owned houses, fourth highest on our list
Only
77% had electricity, third lowest on the list

Puja Mehra

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