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The cookie rumbles: Vinita Bali

Vinita Bali has more than doubled revenues at Britannia Industries, the Bangalore-based biscuits-tobreads company, from Rs 1,500 crore to Rs 3,800 crore.

Print Edition: Nov 28, 2010

In the past five years, Vinita Bali has more than doubled revenues at Britannia Industries, the Bangalore-based biscuits-tobreads company, from Rs 1,500 crore to Rs 3,800 crore. The firm's nascent dairy business has quadrupled in size and she has also doubled the bakery business through a series of acquisitions, product innovations and aggressive marketing.

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This growth hasn't come easy. Bali has had to deal with rising commodity prices and increasingly aggressive competition, especially from Parle Products, which has held a sizeable lead in glucose biscuits, and reportedly is in first place in the overall biscuits market, too. More than market share, however, Bali's focus is now on improving profitability. However, it isn't just business that has held Bali's attention recently. Rather, it is the formation of the Britannia Nutrition Foundation, which supports research and development of nutrition in different food categories.

Britannia has internally been fortifying its biscuits with additional nutrients, but Bali believes that this movement can be more widespread. "People used to go on asking us what our CSR plans were," says Bali, adding, "We have no skill in building a school, but we do know about food."
-Rahul Sachitanand


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1.Schauna Chauhan
2.Zarin Daruwala
3.Lynn de Souza
4.Tanya Dubash
5.Shyamala Gopinath
6.Vinita Gupta
7.Kaku Nakhate
8.Vedika Bhandarkar
9.Manisha Girotra
10.Lalita Gupte
11.Usha Narayanan
12.Akhila Srinivasan
13.Leena Nair
14.Vinita Bali
15.Chanda Kochhar
16.Roopa Kudva
17.Naina Lal Kidwai
18.Kiran Mazumdar-Shaw
19.Zarina Mehta
20.Zia Mody
21.Kalpana Morparia
22.Vishakha Mulye
23.Swati Piramal
24.Meher Pudumjee
25.Madhabi Puri Buch
26.Chitra Ramkrishna
27.Preetha Reddy
28.Shikha Sharma
29.Mallika Srinivasan
30.Sangeeta Talwar

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