Kumar feels that the Tourism Ministry’s methodology of approving home-owners is rather ambiguous. The project, which has now extended to Delhi and has undergone a name change— Home Pride from the earlier Jaipur Home Pride—has over 1,000 homes in the two cities affiliated with the hotel chain. “We only choose families who are known to us through referrals. We then match the home-owner’s profile with that of the guests,” informs Kumar. His company offers help in the paperwork for getting the necessary approvals from the ministry.
Earnings for the company accrue from a revenue sharing model. “While we don’t guarantee any specific number of room nights, we do take into account the home-owner’s expectations in terms of revenue per night,” points out Kumar, who is planning to expand his ‘experiment’ into Bangalore, Chennai and Mumbai.