In many ways, RRB energy can be called a pioneer in the wind electric generator segment. It was founded in 1987 and had a headstart over competition. Suzlon came to the scene much later, in 1995. The company, though, was left by the wayside even as Suzlon battled its way to the forefront and became the fifth-largest wind power company in the world.
Today, RRB is doing everything it can to catch up—not only in size but also in terms of public mindshare and recall. “We were shackled earlier by our joint venture partner (Vestas), which had a 49 per cent stake. We were bound by an agreement to restrict operations only to India,’’ explains Sarvesh Kumar, Deputy Managing Director, RRB. Things started moving after the promoters bought out Vestas’ stake in 2006, though technical support continued till May this year. With Merrill Lynch committing a PE investment of over Rs 200 crore (the largest deal in the renewable energy segment in Asia ) in November 2007, the company now has drawn up a clear cut strategy.