Fourth-generation (4G) technology has arrived in parts of India. But in a country where both 2G and 3G are giving network headaches to customers, could an off-the-grid social network capitalise?
Open Garden's Co-founder Micha Benoliel, an expert in Internet architecture, feels so. The company, set up in 2011 to enable device-to-device sharing, tasted success with its demo app FireChat.
The app, which uses Bluetooth to connect, was actually created just to show investors possible peer-to-peer networking solutions but unexpectedly went viral.
During the Hong Kong pro-democracy protests, demonstrators began talking to each other through FireChat bypassing mobile networks and voila, serendipitously, an entirely new use case was born. More than 500,000 users signed up on FireChat in Hong Kong*. Inspired, Open Garden's founders - Benoliel along with systems architect Taylor Ongaro**, Internet architect Stanislav Shalunov, and software developer Greg Hazel - began adding more functionalities to FireChat. Open Garden, which is fast becoming a Silicon Valley darling with angel investors like Google backer Ram Shriram, raised $10.8 million, mainly from venture fund August Capital, to finance expansion.
Open Garden is now eyeing India, already its second-biggest user base (one million) outside the US. "We think India is going to be a big market for Firechat. It absolutely makes sense when you realise how spotty the connectivity is in India and the number of smartphones that are shipped," says Benoliel, adding that while smartphones are getting cheaper, data costs are a deterrent. FireChat offers a free way to connect.
In an emergency, FireChat has shown it can be used effectively by citizens, but how exactly can brands and businesses leverage it?
An example is the way the app was used during the Bacardi NH7 Weekender in Pune and Delhi, where participants could converse with each other and the musicians via FireChat. Over 40 bands including Indian Ocean and the Raghu Dixit Project are on FireChat.Now, plans are afoot to launch a chatroom at http://firech.at/Dekho with crowd-sourced information about cultural happenings and something around sports. Besides, there are several business use cases as well. For instance, in a plane, you could chat with colleagues seated in different places through FireChat. The app offers seamless messaging within an office building among colleagues, bypassing mobile networks. It also has huge potential in gaming and could well disrupt the mobile payments landscape. The founders say it will be as safe as cash since it's a mesh network that connects devices directly without going through a central authority.
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What's the best way to reach kids? Through social networks, of course! Perhaps that's why the Uttar Pradesh Education Department has ordered all schools affi liated to the state board to update their academic and extracurricular activities on social networking platforms. Starting January it has become mandatory for all 600 aided, non-aided and government intermediate colleges in the state to open Facebook and Twitter accounts. That's a state keeping pace with the times.
Micha Boneliel's name was inadvertently mis-spelt as Bonelei
* An earlier version of this sentence read "Nearly 100,000 users signed up on FireChat soon after Hong Kong."
** Taylor Ongaro has since left the company