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BT-TAM Most-watched Ads in May 2010

When a hardcore technology brand decides to rope in television soap bahus and their respective beaus to promote its family of processors, it had to have effect.

Print Edition: July 11, 2010

When a hardcore technology brand decides to rope in television soap bahus and their respective beaus to promote its family of processors, it had to have effect. Intel shows up at No. 3 spot as India's Most-watched ad this May.

In fact, Intel became the first technology brand to actually use characters from popular soap serials across the STAR Network to promote its brands. In addition, it has worked across various other channel platforms to advertise its products.

It was on ESPN extensively when it sought to correlate smart performance on-field with its product capabilities. Skews such as this tend to get noticed, especially on a list that is nearly always dominated by FMCG brands.

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