Business Today

Caught and bowled

India's passion for cricket is the lifeline of the world cricket economy. But according to the TAM ratings, TV viewership of the sport has plunged in the past few years.

     Print Edition: March 20, 2011

India's passion for cricket is the lifeline of the world cricket economy. But according to the TAM ratings, TV viewership of the sport has plunged in the past few years. The beautiful game - soccer - seems to have gained at cricket's expense.



Compiled by Shamni Pande


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