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India Inc.'s tryst with Twitter

A study by Iffort (a web strategy and digital marketing company) of 66 brands from nine different industry verticals reveals that there are several companies which are using Twitter for brandbuilding and marketing.

Anamika Butalia        Print Edition: April 4, 2010

The Twitter bug has now bitten India Inc. A study by Iffort (a web strategy and digital marketing company) of 66 brands from nine different industry verticals reveals that there are several companies which are using Twitter for brandbuilding and marketing.

Says Aditya Swamy, Senior VP, Sales and Marketing, MTV India (which was the most followed brand on Twitter, according to the study): "In eight to 10 months of joining Twitter, over 60,000 followers have been helping MTV gauge the pulse of its audiences." And the road ahead?

According to the Iffort study: "More companies will start using Twitter for conducting market research, listening to users and keeping track of the competition."

Twitter Facts

  • Most active account: MSN India
  • Most conversational brand: ICICI Bank
  • Most Re-Tweeted brand: Tata Docomo
  • Oldest brand: Bookmyshow.com
  • Top inactive brand: Acer India & Apollo Hospitals

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