Business Today

LSD postcards and dead actresses

A look at how Tinseltown is boosting box-office collections.

T.V. Mahalingam | Print Edition: April 4, 2010

Postcards from hell
With a name like Love, Sex aur Dhoka (LSD), Ekta Kapoor's upcoming flick doesn't need to do much to grab attention. Nevertheless, pub-hoppers in Mumbai were greeted with postcards which featured smoldering teddy bears and heart-shaped cactuses, with punch lines like—"Break-ups… the beginning". Any guesses about the storyline?

Corpses and heart-stopping wagers
Last August, cops in Mumbai were flooded with calls from morning walkers about corpses hanging from hoardings, oozing what looked like blood. The "corpses" turned out to be dummies that had been strung up by the producers of horror flick Agyaat, directed by Ram Gopal Varma.

Aamir clones and idiots
Actor Aamir Khan is a recluse, till one of his movies is about to see the daylight. The actor sported stained buck teeth, thick glasses and hit the streets of Varanasi to get film-goers to watch his movie—3 Idiots. Mumbaikars were not thrilled when they had to commute in autorickshaws painted with a sign that read: "3 idiots inside".

The Haseena MMS
In 2004, Multimedia Messaging Service or MMS was synonymous with sleaze and scandal. So, when the producers of Ek Khiladi Ek Haseena, Pritish Nandy Corporation (PNC), were looking to promote their movie, they shot the lead actors, Fardeen Khan and Koena Mitra, getting cozy. PNC diced that into an MMS and tapped the send button. Publicity came along with flak and the movie bombed.

The death of an actress
In 1995, newspapers ran a headline—"Manisha Koirala shot dead". Fans were heartbroken, initially, and then enraged when they found that the news plug was a publicity stunt for a film called Criminal.

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