Business Today

Wordsmith

     Print Edition: March 6, 2011

What it means:
A very short, concise speech meant to convince somebody about the validity of an idea, product, or service. Usually, used in the venture capital world.

Origin: The word owes its origin to Hollywood where scriptwriters would accost producers in an elevator and quickly pitch their scripts.

Usage: The secret of a good elevator pitch for a venture capitalist is to begin smartly and end it quickly.

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