Business Today

Wordsmith

     Print Edition: April 3, 2011

Bluebird

What it means: Bluebird is defined as an unexpected or a very profitable sale in business.

Origin: Bluebird is defined as 'happiness' by the Oxford English Dictionary and its origin dates back to 1909. It has been increasingly used in corporate circles in the past few years.

Usage: The company's game plan to widen its customer base ensured some bluebird sales.

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