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Smoke Up, e-style

With smoking getting outlawed in most public places across the planet, no puffing in open country.

T.V. Mahalingam & Kushan Mitra | Print Edition: July 11, 2010

Imagine the Marlboro Man in 2010. No ranches, no boots, no horse to saddle. And, with smoking getting outlawed in most public places across the planet, no puffing in open country. But the Marlboro Man need not fret. He can get his nicotine fix, without blowing carcinogenic fumes at innocent passers-by. The solution is an electronic cigarette or e-cigarette.

An e-cigarette is an electronic device, which is increasingly popular in the United States and Europe, and available even in India. (It sells online at Rs 600 for a 'pack' of 10.) It looks like a cigarette and is loaded with a vapourised nicotine delivery system on to which an atomised cartridge can be loaded.

So, you get the "buzz", minus the smoke and the tar, claim e-cigarette manufacturers. In short, a healthier cigarette, if there is such a thing!

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