Business Today

The 10 most watched ads

With all the hype and hoopla around the World Cup and mobile number portability, or MNP, corporate India was expected to launch high decibel promotional campaigns around these events.

     Print Edition: March 20, 2011

With all the hype and hoopla around the World Cup and mobile number portability, or MNP, corporate India was expected to launch high decibel promotional campaigns around these events. However, the ICC campaign features at the number nine spot and Vodafone is the only telecom company whose MNP ad makes it to our list (at number three). Hindustan Unilever's Surf Excel is at number one as the company makes a concerted effort to make deeper inroads into the detergent powder market.



Compiled by Shamni Pande


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