The global CEO of market research company Synovate, Robert Philpott, spoke to BT's Shamni Pande on how it emerged as one of the leading players in India within six years.
"We have managed to establish our presence in India despite being virtually unknown here even five, or six years ago. Today, we are the third- largest in the country. "We have managed this with work from prestigious clients such as SAB Miller, Volkswagen, Audi, Unilever and Nokia, among others.
"Customised research is an area of our expertise and clients seek specific solutions, over and above what syndicated research reveals to them. This is where we come in. But this does not mean we will ignore syndication opportunities.
"Yes, we are open to acquisitions and will consider any player who can provide a better leverage in this market. Scale is important for us and we want to stay in touch with competitors."