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"We have over 235 million active users"

Mark Pincus, CEO, Zynga Game Network, the company that has devised the immensely popular online games, FarmVille and Mafia Wars, was in India recently to open a game development unit in Bangalore.

Rahul Sachitanand | Print Edition: April 4, 2010

Mark Pincus, CEO, Zynga Game Network, the company that has devised the immensely popular online games, FarmVille and Mafia Wars, was in India recently to open a game development unit in Bangalore. He spoke to BT's Rahul Sachitanand on the global popularity of their products.

The ease and accessibility of our games across social networks makes it easy for anyone to try them out unlike traditional video games. We have over 235 million monthly active users across our games which include FarmVille, Mafia Wars, Cafeworld and recently introduced FishVille and PetVille.

We don't see the lack of broadband penetration in India hampering our growth here. Our games are designed to be played over Facebook and are light, so they can be played across any network. FarmVille has a large following in India, and in commemoration of our India launch, we have a gulmohar tree available in the game.

We are excited to use local Indian talent to produce games for the whole world. Bangalore has one of the most advanced and sophisticated talent bases and we hope to tap into it as we grow into a global company.

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