Business Today Archive April 14, 2013 Issue

Edition: April 14, 2013

Cover Story

Endorsement world on the hunt for big names

Endorsement world on the hunt for big names

The rising stars in the world of endorsements are unable to match the appeal of the old favourites, forcing marketers to look beyond film stars and cricketers.
Banks stocks are likely to grow in the coming year and provide good returns.
Editor's Note
A shower of advertising asteroids bombards us every day, and chances are we will remember products that have famous faces associated with them - even when you can fast-forward past the commercials in a digital world.
Deal Watch
Generic drugmaker Mylan Inc. will acquire Agila Specialties - a developer, manufacturer and marketer of high-quality generic injectible products - from Strides Arcolab for $1.6 billion (Rs 8,674.2 crore) in cash.
A 21st century from-the-heart manifesto by Facebook's Chief Operating Officer
Starring: Robert M. Bakish CEO, Viacom International Media Networks, Shailesh Rao, Vice President, International Operations, Twitter, Tom Mendoza, Vice Chairman, NetApp
Leadership Spotlight
Manmohan Shetty, Chairman, Adlabs Entertainment shares on his leadership style
BT More
Find out what happens when a delicate, elegant wine meets a rustic, robust Maharashtrian meal.
Rising debt and the slow pace of growth of the farm business have weighed on shares of Ram Karuturi-led Karuturi Global. The scrip has plunged more than 90 per cent to Rs 3 apiece from Rs 38 in October 2010.
Given the rising inequality in many developing countries, the ways in which governments measure and tackle poverty are suspect.
The government has to think about the skilling crisis, or else the Indian economy will be shattered, says Akhilesh Kumar Sah, Faizabad.
Corporate honchos and professional golfers swung in style to bring the 2013 edition of the BT Pro-Am of Champions to a close.
The title 'executive assistant to the CEO's office' is often mistaken for an executive secretary's job, but it is far from being a simple administrative job. An executive assistant is often the eyes and ears of the CEO - a job that could be a stepping stone to bigger things.
Finance Minister P. Chidambaram, not known to mince words, has warned corporate promoters against wilful defaults at a meeting with heads of state-run banks.

Dec 22, 2013

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Sep 1, 2013

Aug 18, 2013

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July 21, 2013

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June 9, 2013

May 26, 2013

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April 14, 2013

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