Edition: Jan 19, 2014

Cover Story

'Firms should strengthen their brand to boost sales'

Marketing managers who manage a weak also-ran brand should narrow the focus of their brands in order to strengthen their positions.

Event

There was no leadership without courage: Murthy

N.R. Narayana Murthy, Executive Chairman of Infosys, India's third-largest IT company, was the opening speaker at Business Today's two-day MindRush conclave. Murthy, who earlier this year came out of retirement to try and arrest the sliding fortunes of the company he co-founded 32 years ago, spoke on what his business had taught him about the business of life

Editor-in-Chiefs note

Time to Gallop, Not Trot

Keeping to the 'Bloom' theme of this issue - we like to think of it as a trilogy following the "Change" and "Hope" themes of the last two years - we have packed 15 stories of revival across the spectrum.