Business Today Archive June 10, 2012 Issue

Edition: June 10, 2012

Cover Story

Indian brands pose stiff challenge for MNCs

Indian brands pose stiff challenge for MNCs

When feisty Indian brands roll up their sleeves, it's time for MNCs to worry. Business Today presents a selection of small, regional brands that have been around for years, and are drawing up aggressive plans that should have the big names in the business worried.
SUCCESS STORY OF DESI BRANDS
Vi-John | Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh BakriKalimark
Money
Read expert recommendations closely, but never follow them blindly.
Editors note
Brands fascinate us at Business Today. When we write about companies, and the men and women who work for them and run them, we are also indirectly writing about their brands, which are inextricably tied to their corporate identities.
Book
Some of the new laws may be similar to old ones, but they come from a digital perspective.
People
Starring: J.S. Sarma, Rahul Khullar, Dev Amritesh, Y.K. Hamied, Hiroyuki Suzuki, Pallavi Jha
Leadership Spotlight
P.K. Choudhury,  Vice Chairman & Group CEO, ICRA Ltd admires Deepak Parekh.
Features
In just over a decade, the gaming and animation market in Korea has become a multibilliondollar global player, with hundreds of companies, and employing tens of thousands of high value-adding artists
BT More
Art has the power to befuddle, especially if we are unsure of what we can rave about or treat with disdain. Here's your personal guide to cracking the art fair code.
Letters
Your cover story How Samsung Moved Nokia's Cheese (May 27) has once again proved that necessity is mother of all innovation.
Technology
Do not underestimate the power of the human brain.
Careers
The jury is out on whether software testing firms are worth joining.
Focus
There seems to be no end to the Air India mess, with pilots demanding exclusive training rights on Dreamliner jet planes.
Smart executive
At work, play to your strengths. Job specialisation always helps.
LBS Case Study
In the mid-1990s, the Chinese were highly price-sensitive consumers with little dairy in their diet. In walked Haagen-Dazs, pitching its full-fat ice cream at prices five times higher than in the US.

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