Business Today Archive Sept 29, 2013 Issue

Edition: Sept 29, 2013

Cover Story

How Rajiv Bajaj created a quadricycle

How Rajiv Bajaj created a quadricycle

Nobody likes the quadricycle. But its maker Rajiv Bajaj doesn't care. He never did, as he built a company in defiance of what others, including his father, thought.
Editors note
Rajiv Bajaj is not an easy man to write about. He is both rounded and angular, rooted in his yoga and homeopathy while he is ever willing to poke a sharp elbow in the ribs of his competitors.
How iron, carbon, gold, silver, uranium, titanium and silicon have affected history
Starring: Pradeep Singh Kharola, Subrotah Biswas, Joe King, Soujanya Bhumkar, D.K. Sarraf, CEO & MD, OVL
Leadership Spotlight
Dhruv Shringi, co-founder & CEO, says being an article associate at Arthur Andersen taught him professionalism and how to take the initiative.
Ursula Burns is the first African-American woman Chairman and CEO of a Fortune 500 company and she wears that badge with some pride. Her logic for that is simple: she needs to inspire others - and get some mileage for Xerox, the company she leads - by standing proudly in the limelight. In India late-August to attend Business Today's Most Powerful Women awards, Burns, spoke with Chaitanya Kalbag and Josey Puliyenthuruthel on Xerox's transformation to a products and services company and her personal journey. Edited excerpts:
The trouble is that our policy dinosaurs don't view inflation as a problem or growth as fragile. The result is that investors, both domestic and foreign, who have to deal with the real economy, have lost confidence, writes Business Today Editor Chaitanya Kalbag.
There is no doubt that feature phones are becoming smarter to counter the growing popularity of cheaper Android devices. Android, meanwhile, is trying to eliminate the other big barrier for adoption of smartphones - language.
First Global's Vice-chairman says India is not the only country experiencing a slowdown. Every single country in the world is sitting on a growth cliff, and has been doing so since 2008.
Smart executive
Should the clothes people wear to work matter at all? Most agree that clothes do matter and there is a crying need for better grooming and dress etiquette at the workplace in India.
LBS Case Study
The case study also highlights how often unorthodox approaches of non-sponsor brands managed to steal the show through innovative use of social media and public relation campaigns at the 2012 Games in London.

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