Launch Pad

A monthly window to recent launches.

     Print Edition: November 2011

ASUS BW-12D1S-U BLU-RAY WRITER
Price: Rs 9,350 + taxes

Asus has launched the world's fastest external 3D Blu-ray writer. It has the Optical Tuning Strategy technology with burning speeds of up to 12x via USB 3.0 for writing and high definition 3D playback. The 3D playback support will convert 2D to 3D content in Full HD. As for audio it supports both Dolby EX and 5.1 channel DTS-HD. The diamond-shaped design with a blue indicator gives it an artistic touch.

DELL INSPIRON ONE 2320

Price: Rs 35,000
This is the latest 23-inch all-in-one desktop from Dell. Powered by an Intel i7 processor, it comes with 2GB RAM and 500 GB of hard disk drive for handling desktop functions like documentation, web browsing, etc. Pushed as a device for education and entertainment, it comes with a Full HD 1080p display that is sleek and slim and provides an intuitive userfriendly interface.

HTC EXPLORER

Price: Rs 11,650
The most affordable smartphone from the HTC lineup, the Explorer, wants to put everything on the fingertips. The new locked screen interface will give instant access to messages, contacts, emails and camera over the Android v2.3 smartphone. Compact, it will have a 3.2-inch capacitive display with 600MHz processor and 512 MB RAM. The 3-MP camera, Internet connectivity, including 3G and Wi-Fi along with Indian language support is what HTC is betting big time on.

BPL SL 1300

Price: Starts under Rs 1,299
BPL has launched a new rechargeable lantern, the S1300 that supports dual charging-from solar power as well as from regular AC. The rechargeable LED lights stay active for up to five hours on a 4-hour charge. On the solar front, it can be active for up to 3.5 hours on a full day's charge.

APPLE iPHONE 4S

The wraps are off the much awaited, new-gen Apple iPhone. Carrying forward the legacy of the iPhone 4, it is called the iPhone 4S (recall the iPhone 3G and iPhone 3GS). It does look similar to the iPhone 4 but will pack in a lot more power. In all readiness to give a tough competition to the fastest selling Samsung Galaxy SII, the 4S also has a dual-core processor at work. The A5 dual core chips along with faster graphics are aimed at performing heavy tasks with ease-from browsing to gaming to switching between apps. Replacing the old 5MP camera on the iPhone 4 is the new 8MP one that offers 60 per cent more pixels than the former. Face detection, LED flash for capturing good images in low light condition and accessing camera straight from the lock screen and the 1080p HD makes it a complete imaging monster. The biggest addition in the iPhone 4S is Siri, the voice assistant. It understands what we are saying and quickly answer queries. For instance, if you ask "Will it rain today?", Siri will give you the weather forecast for the location where you are currently. The phone will ship with the new iOS5 that will have a notification centre, Twitter integration, a new messaging service called iMessage, photos and camera enhancements. While it has released in a few countries, there is no India-specific launch date yet.

LOGITECH TABLET KEYBOARD

Price: Rs 3,445
Given the increasing number of Android tablets in the market, Logitech has smartly come up with new tablet accessories. The Tablet keyboard is compatible with Android 3.0+ and is a combination of a keyboard with stand. The keyboard has music controls that will let users play and pause music and even control sound from the keyboard itself. Easy to carry around, it pairs up with the tablet over Bluetooth connectivity

BRAUN IRT 3020 THERMOSCAN

Price: Rs 2,500
With the onset of winter, Braun is launching a new ear thermometer that can be used for measuring the temperature of a newborn. With babies being sensitive to almost everything around, this thermometer will have a one-second reading ability and the memory function will be able to recall the last temperature reading. The IRT 3020 thermoscan ear thermometer will be come with a protective cap, 3V lithium batteries and 11 disposable lens filter for maintaining hygiene

ADATA SH 14

Price: NA
Adata has come up with a new shock resistant, high speed portable hard drive. It combines the new modern design with USB 3.0 interface which transfers data up to 90 Mbps. The outer casing is constructed of unique silicon material with smooth textured surface. Available in two colours-passion red and jet black-it is water resistant. The Taiwanese products come in 500 GB and 750 GB capacities.

TUNTURI CROSS SPRINTER

Price: Rs 2,95,400
The world leader in fitness has introduced the Cross Sprinter in India. It brings together a Spinner bike along with a cross trainer for an excellent cardio workout and for body toneup. It has a user-friendly console with four screens, providing information about the workout. It comes with 10 year warranty on the frame and 3 years on parts.

SENNHEISER HD 25 ORIGINAL

Price: Rs 3,490
With the festive season having just begun, Sennheiser has launched two new street wear headphones for consumers. Of the two, the HD25 Original has crystal clear highs, deep bass along with a closed back design to keep unwanted outside noise away. Ideal for everyday use, it will be launched in collaboration with Adidas Originals.

 NOKIA'S DIABETES PREVENTION MOBILE HEALTH INITIATIVE
One of the leading names in the mobile space, Nokia India has recently announced its initiative on diabetes prevention using mobile phones. With the target of reaching one million Nokia Life Tools consumers based in rural as well as urban India, the company plans to send text messages on diabetes awareness and prevention. For this initiative, Nokia has tied up with Arogya World, a US based non-profit organisation that will offer diabetes awareness and prevention content in 12 different Indian languages. This will be free for the first six months for all the existing as well as new Nokia Life Tool customers. Under this service, the users will receive text message alerts twice a week.

"Mobile phones are ushering in an information revolution in the daily lives of millions, especially in the emerging markets. We are very pleased to partner with Arogya World and the other industry partners to take mobile Health services to the next level," says BV Natesh, Director, Emerging Market Services, Nokia. "We believe that by delivering targeted diabetes prevention messages to a profiled audience using our Nokia Life Tools platform, in a sustained and continuous engagement will encourage people to adopt a healthier lifestyle."



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