Business Today


Rajiv Bajaj, Managing Director, Bajaj Auto, tells Sumant Banerji about what he learnt from the gurus
twitter-logoSumant Banerji | Print Edition: December 3, 2017
Photo: Rachit Goswami

Q.The biggest challenge you faced in your career

A.It was the transformation of Bajaj from a domestic manufacturer of cheap scooters to a global marketer of hi-tech bikes. That was the predicament that Bajaj was confronted with soon after liberalisation in 1991.

Q. One management lesson

A. Business is strategy, strategy is specialisation, specialisation is sacrifice. As you broaden the markets you seek to address, you must narrow the products/services that you endeavour to offer.

Q.Your best teacher in business

A. From world renowned homoeopath Dr Rajan Sankaran I learned that just as the wellness of the material organs of a person resides in his immaterial immune system, the performance of the visible resources of an organisation is determined by its invisible strategy. From yogacharya Guruji BKS Iyengar I learned that if yoga is alignment, management too is alignment. Here it is of one person with another, of the organisation with its strategy, and of its strategy with a higher purpose in society.


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