Business Today

Wordsmith

     Print Edition: Nov 27, 2011

Betamaxed

Meaning:
When a superior product or service is overtaken by an inferior but well-marketed competitor.

Origin: The Internet and the changing dynamics of the advertising industry made this term common in the latter half of the 1990s.

Usage: "Our No. 1 product has got betamaxed with the launch of the competitor's latest advertising campaign."

Youtube
  • Print

  • COMMENT
BT-Story-Page-B.gif
A    A   A
close