Business Today

In High Spirits - Abanti Sankaranarayanan

Geetanjali Shukla        Print Edition: Oct 14, 2012

Abanti Sankaranarayanan has been promoted twice within a year at Diageo, the world's largest spirits company. Sankaranarayanan, who joined Diageo India in 2010 as marketing director, was elevated as deputy managing director earlier this year and named managing director in July. Among her achievements she lists Rowson's Reserve, a brewedin-India whiskey launched in September 2011.

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Rowson's marks Diageo's return to the Indian-made foreign liquor segment. The company had sold its portfolio of locally-made brands in 2002 and since then focused only on selling its international brands like Smirnoff Vodka in India. "We have ambitious plans for this market and want to grow as fast as we can," she adds.

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