Balaji Telefilms consolidated its position as a successful production house for both television shows and films in 2011/12. The company not only took prudent financial decisions - it swung to a net profit in 2011/12 from a net loss the year before - but also took strong creative calls, says Joint Managing Director Ekta Kapoor.
Balancing personal and work life, and being accepted beyond my professional successes
She says the big change has been the acceptance of Balaji's new TV shows by mass audiences and the change in perceptions the company managed through films such as 'The Dirty Picture'.
"Converting a good show like Bade Ache Lagte Hain into ratings on Sony TV was a big achievement for me, breaking the eight-year myth that Sony will never get ratings," she says.