Business Today

At Her Aggressive Best

No is not part of the vocabulary of Smriti Krishna Singh, EVP, Multi Screen Media, Sony Entertainment Network.
Arpita Mukherjee        Print Edition: March 15, 2015
Smriti Krishna Singh, EVP, Multi Screen Media, Sony Entertainment Network
Smriti Krishna Singh, EVP, Multi Screen Media, Sony Entertainment Network

EVP and Head-HR, Multi Screen Media, Sony Entertainment Network
AGE: 39
GOAL IN LIFE: To live life to the fullest.
BEST LEADERSHIP LESSON: Prioritise and get the more important things done perfectly.

No is not part of Smriti Krishna Singh's vocabulary. Singh has always donned her positive attitude to work, and at every turn in her career.

"I chose my stints in such a way that the roles I was offered were different from all my previous ones," she says. In her 16-year career, Singh has worked across verticals such as HR business leadership, acquisition integration, staffing and corporate leadership development.

During her 11 years with GE, she not only steered the HR integration of GE Healthcare's Asia Pacific business with a newly acquired entity in 2004 while she was based in Tokyo, but also helped GE industrial systems in India save $1 million by improving productivity in just six months.

"At GE, in every job I was thrown in at the deep end in a swim-or-sink situation," says Singh.

In her present role, Singh is driving a values-based organisational culture through programmes on innovation, engagement, talent and leadership development. According to an Aon Hewitt 2014 report, Multi Screen Media's (MSM) staff engagement stood at 80 per cent under her leadership, significantly higher than the average for media companies globally.

Man Jit Singh, who was earlier MSM CEO and is now President of Sony Pictures Home Entertainment in Los Angeles, notes that she is relentless in getting things done. "She is very driven and focused," he says.

(Footnote: An earlier version of the story wrongly carried company's name as Sony Entertainment Television. Also in third para, it was earlier mentioned GE Corporate instead GE industrial systems. They have been corrected now.)

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