Being in the profession he always wanted to be a part of and working for a company he always wanted to be associated with, Arun Iyer has his life sorted. After getting an undergraduate degree in commerce, Iyer knew he wanted to get into advertising. And he wanted to work for Lintas. So, what drives him now that he has the job of his dreams? As the creative head of Lowe Lintas & Partners, Iyer always looks for those moments when an idea generated by the agency succeeds with a client and the audience. "That feeling is irreplaceable."
Known for much-lauded campaigns such as Surf Excel's Daag acche hain and the Tanishq remarriage one, Iyer believes in working from campaign to campaign. "You cant hold on to your past for too long. You have to switch off and say, 'Lets move on and do more good work, or in a matter of time you will get outdated," he says.
His first big break came with the Daag acche hain campaign. Iyer says his bosses - Preeti Nair, then Executive Creative Director, and R. Balki, the National Creative Director - suddenly realised they could not be present for the shoot in Ooty. They then decided to let Iyer manage the shoot. "For them to take that call was a bold move and a great chance for me."
Iyer is unfazed by people who doubt his capability. "I have only one answer to that ? Let the work come to the table. Once that happens, everything gets taken care of."
|Arun Iyer, 35 National Creative Director, Lowe Lintas & Partners|
What I studied has not helped me, but the experiences at the time were useful
FIRST BIG BREAK
The Surf Excel Daag acche hain campaign
SKILLS I’VE TRIED TO ACQUIRE
There has not been any conscious effort but lots of observation of people around me
Just go do your work, go home, watch some movies, play badminton, and go to sleep
At the expense of sounding pompous, I am quite good at it