It has been a rapid rise for Gaurav Bhuwan since he was picked from the IIM Lucknow campus by watch and jewellery maker Titan in 1999. In his first assignment, as Regional Business Manager of the jewellery brand Tanishq for north India, he tasted success. Tanishq was then just about four years old, but in the next five years to 2005, Bhuwan tripled the region's turnover from $16 million to $50 million.
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The most exciting part of his career, however, he says, was between 2007 and 2009, when he was sent to the US to set up Tanishq's operations there. Within a year, by July 2008, he had pilot showrooms opened at Illinois and New Jersey. No one could have predicted what followed - the Lehman Brothers collapse and with it a worldwide financial crisis.
"I had to start from scratch, run the business for some time, and finally, shut it down myself," says Bhuwan.
Tanishq was forced to close shop in the US, but the manner in which Bhuwan managed the withdrawal, impressed his bosses. No legal issues arose in the US over the sudden departure, and the loss incurred by Titan was minimal. In recognition of his achievement the company conferred on him the title of 'Outstanding Titanian'.
It was Bhuwan too, who in 2011, conceived and launched Mia, a line of Tanishq jewellery for working women. Mia is now a Rs 120-crore brand. He expects it to touch Rs 1,000 crore in the next five years.
|Gaurav Bhuwan, 37 Getting His Due Head of Retail, Tanishq, Titan Company|
THE MBA DEGREE
Gave me an opportunity to learn various aspects of business through the case study methodology
FIRST BIG BREAK
Being entrusted with the responsibility of setting up the US business of Tanishq
SKILLS I’VE TRIED TO ACQUIRE
Managing a business from a profitability perspective
Give every task your best and good results will follow. Treat your people as human beings and not as resources.
I apply concepts of project planning to identify and prioritise key tasks
Enjoy playing the guitar and singing along to old Bollywood numbers