Business Today

Game for Ideas

Having worked for 15 years in the industry, he believes it is ideas that have taken him ahead.
Arpita Mukherjee | Print Edition: Mar 16, 2014
Rishi Vasudev, 40, COO, Arvind Brands
Rishi Vasudev, 40, COO, Arvind Brands Photo: Vivan Mehra/

Rishi Vasudev looks for ideas everywhere. Having worked for 15 years in the industry, he believes it is ideas that have taken him ahead. "My job entails a lot of observation, and I love it that way," says Vasudev, Chief Operating Officer, Arvind Brands, who will soon take over as Country Head of a global fashion brand.

Ideas strike Vasudev at the unlikeliest of places. When he is at a mall in Bangalore with his family, for example, he drops into stores to check on fashion trends and draws ideas from them. Inspiration also strikes at home. Listening to his son talk about exclusive sports cards got him thinking about the limited-edition SuperLuxe brand from Arrow, which flew off the shelves. "If you dont change, youll fall behind," he says.

A Punjabi who grew up in Assam, Vasudev has been at the top of his game from the very beginning. After a B.Tech from NIT Kurukshetra, he got his marketing MBA from the Management Development Institute, Gurgaon.

Vasudev, whose association with the textile industry began as a group management trainee with the Aditya Birla Group, says he got good opportunities to rise every few years. He joined Arvind Brands in 2007, heading Arrow and has stayed there since, with Gant and IZod brands added to his portfolio subsequently.

As the head of Arrow, Vasudev is proud of the brands progress. He says the company has transitioned from just a shirt brand to a lifestyle one. "The last six years were about rejuvenating the brand. Arrow, as a brand, is four-and-a-half times what it was six years ago," he adds.

Rishi Vasudev, 40 COO, Arvind Brands

I believe in going back to basics and I keep educating myself

I got several huge breaks which set the pattern

You set standards, and you don't match up to those

Working with people. Moving from a doer to carrying people along

To find a better way of doing things, and use creativity as a medium to grow

I have structured my work in a way that allows proper management

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