Business Today

Selling Better Breakfasts - Sangeeta Pendurkar

Geetanjali Shukla        Print Edition: Oct 14, 2012

Over the past year, Sangeeta Pendurkar, Managing Director, Kellogg's India, has focused on building high-performance teams. She feels her previous experience in pharmaceuticals, finance and consumer goods helps her do so.

Biggest Challenge

To build the right team and capabilities to deliver Kellogg's growth agenda

"The big moment of truth for me was when somebody told me there is greater joy in empowering people to deliver than in doing a job yourself," she says. "This was early in my career and has stayed with me." Kellogg's has a 80 per cent share of the Rs 500 crore ready-to-eat cereals market in India, making this country one of its top five global markets. But the potential is even greater.

"Kellogg's India opportunity is huge. Our per capita consumption is less than a hundredth of that in the US. My agenda is to get the right people to leverage the opportunity," she says.

Meher Pudumjee 

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