The obvious option for a start-up for Chandradeep Mitra would have been an advertising hot-shop. After all, that’s a sector in which he’s worked for almost two decades. But this IIM Calcutta alumnus reckoned that it was time to push the envelope. “I feel there is a greater social need and scope for original contribution in the field of relationships than (restricting oneself to) advertising,” says Mitra, 44. Result? A venture that is all about coaching and relationship management. “There is a need for organisations to focus on better interpersonal relationships,” elaborates Mitra, who also has his wife, a psychotherapist, involved in the venture.
Mitra’s target audience will be mid-sized companies. His unique selling proposition is that organisational productivity can increase by improving human relationships and making them powerful. Mitra’s argument is that there are different professionals helping us manage or improve various aspects of our lives—like a chartered accountant for tax planning, a wealth manager for investment advice, a doctor for health and a personal trainer for bodybuilding. “But there is no professional support structure in India to help us in managing our interpersonal relationships,” says Mitra.
Claim to fame: He headed Mudra Max and comes with almost 17 years of experience in advertising