Business Today

Designers' Doyenne - Ritu Kumar

Varoon P. Anand        Print Edition: Oct 14, 2012

The story of Ritu Kumar's 46 years at the forefront of haute couture is, in a sense, the history of Indian fashion itself. She kicked off boutique culture in India in 1966 when she opened her first store in Delhi.

Biggest Challenge

Balancing the preservation of India's traditional art and fabrics with the effervescent desires of today's youth

In a short span, she became the go-to designer for royalty, beauty queens, and movie stars, and remains so even today. She launched Ritu Kumar Bridals in 1999 and the subbrand Label three years later. In 2004, Kumar was appointed the first woman president of the Fashion Design Council of India. This year, she closes Wills India Fashion Week Spring/ Summer 2013 as presenter of the grand finale. She continues to nurture the growth of couture - she has five new stores opening in Raipur, Surat, Pune, Bangalore, and Mumbai this year.

Kumar also designed costumes for Deepa Mehta's recent celluloid adaptation of the Salman Rushdie novel Midnight's Children.

Meher Pudumjee 

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