Business Today

In Search of New Horizons - Schauna Chauhan Saluja

G. Seetharaman | Print Edition: Oct 14, 2012

The quirky website of Parle Agro seems more like that of a boutique advertising agency than of a consumer goods company. It is in tune with CEO Schauna Chauhan Saluja's stress on innovative thinking and setting trends.

Biggest Challenge

Nothing really, as long as you stay focused, doing what you do best, and never stop learning.

The daughter of Prakash Chauhan took the reins at Parle Agro in 2006, and under her watch the company has managed to keep established brands like Frooti, launched in 1985, going strong, while launching new ones such as Hippo baked snacks.

In the last year or so, the privately held company, which exports to 18 countries, has doubled its manufacturing capacity and is now exploring Africa to set up a production facility. Did she ever think of working anywhere else? "It never crossed my mind when I was in school or university. Throughout I worked towards this goal."

Meher Pudumjee 

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