Business Today

Machine Girl - Arathi Krishna

N. Madhavan        Print Edition: Oct 14, 2012

Arathi Krishna, Joint MD, Sundram Fasteners
Arathi Krishna, Joint MD, Sundram Fasteners
She dirties her hands at least twice a week on the shop floor. She loves operating machines. "My coworkers in the factory have stopped seeing me as a woman," says Arathi Krishna, Joint Managing Director of auto component maker Sundram Fasteners, a TVS Group company.

Biggest Challenge

Making Sundram Fasteners future ready

Armed with an MBA from the University of Michigan, she entered the family business in 2006 and has already made her mark. She set up units in new regions such as Uttarakhand, introduced modern technologies, brought in a performance-based work culture, and recruited many young people.

"Any change that I planned had to be well calibrated," she says. The company needs to be on its toes as its premium position is under threat from increasing competition, she adds.

Meher Pudumjee 

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