Great colours, good value for money

Nandagopal Rajan        Print Edition: June 2013

BENQ L37-7010
Rs 31,990
Specs: 37-inch VA 1366x768p LED panel, IM:I dynamic contrast ratio, USB Direct Play, 2x8w speakers, 2 USB, 3 HDMI, 2 composite

Being one of the world's leading manufacturers of monitors, it was only natural for BenQ to start making televisions. The first set of TVs from the company have started coming to the Indian market and we managed to test the L37-7010. At 37 inches, this LED television provides a unique option for those who don't want to spend as much as they would for a 40-incher.

This is among the easiest flat panel TVs to set up and needs just one screw to fasten it to the stand. It has a thin bezel, but it is definitely not one of those models that seem frameless. This TV is fast and does not take long to come to life. But we were a bit disappointed by the user interface which seems a bit archaic.

The 1366x768p resolution is definitely meant for those who are okay with cutting some corners for the price advantage. However, the BenQ TV stands apart for its different and very vivid colours. The blacks are dark too with no flares anywhere on the screen. The viewing angles are good too and you can rest assured that every one in the room will see the visual just like the person directly in front does.

The TV uses 24P Real Cinema technology that reduces ghosts during fast moving visuals. There are multiple picture and sound modes, which can be accessed even without opening the full menu. The menu offers much more customisation. The TV, as is the norm these days, comes with a media player that can run most formats of video, audio, picture and even text files. The controls are easy and intuitive. A pain point is the remote which seemed a bit stubborn at times, prompting us to change the batteries more than once.

BAG IT OR JUNK IT? Go ahead if you are not keen on 1080p

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