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Digital beats analog

It is an ultra high-resolution high-definition (HD) digital camera. But, aren’t analog cameras still the best? The Red One generates fives times as much data per frame as rival HD cameras.

Print Edition: September 21, 2008

What is it? It is an ultra high-resolution high-definition (HD) digital camera. But, aren’t analog cameras still the best? The Red One generates fives times as much data per frame as rival HD cameras.

And that means? All film is eventually transferred to a computer anyway. Red just removes a step by giving excellent resolution on a digital camera.

But why? Ask Jim Jenning, the guy who created Oakley’s and the brain behind Red. His logic is that most HD cameras nowadays are not good enough for the format.

But still, won’t the others catch up soon? This is Red’s biggest ace. It’s software and hardware can be modified as the technology advances.

Wow, and how much would the camera cost? Just the chassis of the Red One costs $17,500 (Rs 7,52,500). The lenses and storage cost extra.

And where can I get one? You can’t right now. Red is so overwhelmed with demand from directors like Steven Sodenburg, Peter Jackson and the like that deliveries are taking a while.

Kushan Mitra

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