Q. What role does culture play in determining behavioural traits at work?
Companies must understand that cultures can be radically different across geographies. The laws of behaviour are the same in Bangalore and Atlanta, but businesses need to be sensitive to cultural nuances in different locations.
Q. How can Indian companies, like the Tatas, manage and overcome cultural differences in the new geographies they are entering?
The Tatas need to establish themselves as a positive reinforcer to a foreign company like Jaguar-Land Rover. They must learn from it and must desist from forcing the British company to follow a Tata style of management. Then, any acquisition where the acquired firm doesn’t want to deal will not work out, as we’ve seen with the (failed) MS-Yahoo! deal.