Shopping in India has gone online big time. More than a billion hits were registered on the top online buying and selling site eBay in 2007 with shoppers bidding on everything from phones and diamonds to stamps and lingerie.
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The real trend, however, is not that more people are simply shopping online. It’s in what they are shopping for. The most popular items bought and sold include Indian stamps, USB drives, handsets, MP4 players and diamonds.
It’s also apparent that Indians don’t think alike when it comes to shopping. So, while people in Kolkata have a penchant for buying massagers and stamps, Bangaloreans buy maximum car care products and Mumbaiites bid on ancient coins, old scripts and medals.
Says Muralikrishanan B., Director (Category & Product Management), eBay India: “Though the census covered data only for eBay shoppers, the data documents the broad trends in the online space.” The study also notes that e-commerce is becoming mainstream with over 2,427 cities having recorded online transactions in 2007.
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