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Mega market for ultra-low-cost cars

As income levels rise in developing nations, an entirely new category of vehicle buyer is emerging, signalling an enormous potential for ultra-low-cost-cars (ULCCs) priced between Rs 1 lakh and Rs 2 lakh.

Print Edition: June 1, 2008

Mega market for ultra-low-cost cars

As income levels rise in developing nations, an entirely new category of vehicle buyer is emerging, signalling an enormous potential for ultra-low-cost-cars (ULCCs) priced between Rs 1 lakh and Rs 2 lakh. A look at the trend:

 
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