Why is the Economist Intelligence Unit entering India now?
We work with several Indian companies overseas, and, over the past decade, have noticed a sea change in how foreign businesses perceive India and how Indian businesses look at the rest of the world. That is what prompted us to ramp up our presence in this market.
What is your focus area in India?
Earlier, the Indian market was relatively small. But that has changed dramatically over the last few years. Foreign companies now view this as a very attractive market, and Indian companies are venturing abroad. So, we’re seeing major Indian MNCs, far more than you see in China, trying to address opportunities in the rest of the world. Our job is to help them.
What does this mean for the EIU in terms of business?
An increasing number of foreign businesses are seeking our support in India. More exciting for us, though, are Indian businesses saying they want our support in other markets, which also means we need to have onground operations close to where they’re headquartered.