It’s a Rs 750-crore industry, small by most standards, but it’s still attracting the attention of the new 800-pound gorilla in the Indian media space aka R-ADAG, which has launched Bigflicks.com, its movie rental arm that also offers online and offline movie rental services with a library of over 15,000 titles. “Our USP will be our offline and online model. We are the biggest player in this space, and offer over 1,000 titles via our broadband division alone,” says Kamal Gianchandani, COO, BIG Flix.
Where it differs, from the prime mover, seventymm.com, in this space is its strategy of actually launching over 200 stores this year; it plans to eventually take this up to 500 stores in three years. The market is clearly booming, according to the FICCI-PwC report on media in 2008.
This segment accounted for 8 per cent in 2007 of the overall film industry’s revenues and this is projected to double to Rs 1,500 crore by 2012. Watch this space.