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Why e-commerce will generate 2.5 lakh jobs in 2016

Majority of e-commerce departments and businesses have increased their turnover since last year and present a good opportunity for the industry to develop further, says the Assocham report.

BT Online   New Delhi     Last Updated: February 5, 2016  | 18:55 IST
Why e-commerce will generate 2.5 lakh jobs in 2016
Majority of e-commerce departments and businesses have increased their turnover since last year and present a good opportunity for the industry to develop further, says the Assocham report. (Photo: Reuters)

The e-commerce industry is expected to generate as many as 2.5 lakh jobs in the year 2016 taking the hiring in the sector up by 60-65 per cent, says a report.

"Majority of e-commerce departments and businesses have increased their turnover since last year and present a good opportunity for the industry to develop further," says the Assocham report. "India's e-commerce market was worth about $3.8 billion in 2009, it went up to $17 billion in 2014 and to $23 billion next year. It is expected to touch $38 billion mark by 2016," it said.

"E-commerce industry is likely to generate nearly 2.5 lakhs jobs in the online retail in 2016 including temporary employees, supply chain, logistics, ancillary units etc," it said.

"The hiring activities are expected to grow by over 60-65 per cent in this sector and may help create between 5-8 lakh employment opportunities in two to three years," Assocham Secretary General D S Rawat said.

Currently there are nearly 3.5 lakh people working in the e-commerce industry. Here are the factors that will provide boost to the sector in 2016:

 

  • Mobile-commerce (m-commerce), which represents 20-25 per cent of the country's e-commerce market is also slated for growth owing to the increasing smartphone ownership and investment from retailers in India. Assocham said m-commerce is growing rapidly as a stable and secure supplement to the e-commerce industry.
  • This share is expected to grow as businesses, including those operating in the online to offline space such as taxis and restaurants, look to seize greater market share.
  • It is also likely to be further accelerated by advancements in mobile technology and improvements in security and connectivity of shopping and payment platforms.
  • As per the report, one-third of MBA students from top business schools, including the IIMs, prefer working for the fledgling e-commerce sector, over traditional favourites like consulting and financial services jobs.
  • The rapid transformation in logistics, innovation, consumerism and productivity is also going to push the e-commerce market towards growth.

 

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