The Indian Institute of Management
(IIM) , Lucknow, plans to open its first overseas campus this year, its director said, as the premier management school looks to expand its network.
"We have an aim to set up a campus outside India soon," Professor Devi Singh said on Thursday. "We are considering three to four countries and will be zeroing in on North America or Asia."
IIM-Lucknow follows several other Indian business schools in opening overseas campuses. The Mumbai-based S.P. Jain Institute of Management and Research and XLRI, Jamshedpur, are among the B-schools that already run campuses outside the country, particularly in Dubai and Singapore, to tap into the Indian diaspora base.
Singh was speaking at the inauguration session of a conference on marketing research hosted by IIM-Lucknow's Noida Campus. The theme of the three-day conference is "Listening to Consumers of Emerging Markets". The conference has participants from Brazil, Russia, India, China, Africa and Bangladesh.
Singh also said that IIM-Lucknow's Noida campus will start a two-year full-time Post-Graduate Programme on Sustainability Management from July. Currently, the Noida campus offers an International Programme in Management for Executives, a one-year executive management programme, and a three-year Working Managers Programme.
Author and marketing guru Jagdish Sheth, who co-chaired the inaugural session, said on the sidelines of the conference that there is an urgent need for executive education in India. "Many government officials need business education to become government managers. Not only MBA degree programmes but long-term leadership programmes will be the most sought after courses in India." Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University.
The conference also included a session on crafting a consumer-based business strategy in emerging markets. Author and management consultant Rama Bijapurkar moderated this session.
The session's other panelists included D. Shivakumar, Chairman and CEO of PepsiCo India; Thomas Puliyel, President, IMRB; Anurag Batra, Chairman and Editor-in-Chief of exchange4media Group; and Linda Price, Department Head and the Underwood Family Professor of Marketing in the Eller College of Management, University of Arizona.