In 2008, at age 44, Nitin Paranjpe became the youngest CEO at HUL. He decided to turn his company inside out with one aim - to get into the consumer's mind. So, in 2010, about two years after he took over the top job in April 2008, he made HUL accountants, production and human resources people go out and meet consumers in villages across India. Just as he did himself - and there was learning. He shares that in a wide-ranging interview with Chaitanya Kalbag, Suman Layak and Anusha Subramanian.
Read the full interview here . Below are some excerpts from the chat: