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Hands-on approach

Making a success of a unique concept came easy to this Mumbai-based marketing consultant. Bhavna Jasra, 36, helps people freeze their memories by framing sculpted hands and feet.

Rajshree Kukreti        Print Edition: November 13, 2008

Bhavna Jasra
Bhavna Jasra

Making a success of a unique concept came easy to this Mumbai-based marketing consultant. Bhavna Jasra, 36, helps people freeze their memories by framing sculpted hands and feet.

How did you think of launching First Impression?
In 2002, during a visit to a friend’s place in London, I saw the 3-D moulds of her baby’s feet. I was pregnant at the time and the concept struck a chord. I visited the artist’s studio and managed a deal as per which it would teach me the art and allow me to practice it in India.

Did it require any training?
I stayed in London for a month for the training. They arranged for vendors to supply the raw materials in India. I launched First Impression on the 11th day of my daughter’s birth. The biggest investment was the one-time franchise fee.

What does the process involve?
The entire process takes 20 days to a month. Though I have five people to help me, I visit the clients myself and make the moulds. The moulds are then cast into the material of choice—gold, silver, bronze, pearl or graphite. Once mixed, the mould sets in a minute; it is the casting that takes time.

How much does it cost?
The price varies according to the concept. However, the starting cost for kids’ hands and feet is Rs 15,000; for adults, it is Rs 30,000. I have three franchises in Delhi, Karnataka and Punjab.

How did you market the concept?
I got my first client in the hospital itself when I took the cast of my newborn’s hands and feet. I expanded the concept by making casts of couples holding hands, a guru’s feet, a bride’s first step, a winner’s hands, etc. In six years, I have acquired clients ranging from Abhishek Bachchan, Aishwarya Rai and Aamir Khan to Bal Thackeray, Sachin Tendulkar and Kumarmangalam Birla.

How has the business grown?
I have registered a 30-40% year-onyear growth over the past three years. I have also recently launched a range called Photoconcepts, co-designed by designer Krsna Mehta. I have also started a wealth management company called Seraph.

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