Pros and cons of social networking

According to a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham), surfing social networking sites during work hours costs the company close to one week a year in terms of productivity.

Rakesh Rai        Print Edition: February, 2010

Chances are that you can no longer access social networking sites (Facebook, anyone?) at your workplace. While it may sound like something a sadistic boss or a bored HR team dreamed up, there is a reason for it. According to a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham), surfing such sites during work hours costs the company close to one week a year in terms of productivity. Now multiply this by the number of your co-workers. Says Assocham secretary general, D.S. Rawat: "The majority of the companies effectively lose close to 12.5 per cent of total productivity per day as employees access these sites." It does not help that the 4,000 respondents contacted across India revealed that they spend about an hour daily on the Internet, seeking romance, having fun, keeping in touch... Yes, job searches are also mentioned, but it tends to be overshadowed by 'personal' reasons.

This is a pity because such sites can be a powerful career tool—you can land a job for having a big friend list, especially in companies engaged in social media marketing. A Mumbai-based company recently advertised for the position of a content writer for a client, where apart from obvious requirements like a degree and English-writing skills, the candidate had to have at least 25 friends on Facebook.

So, does anybody want to start a group on 'Stop Banning Social Networking at Work'?

Youtube
  • Print

  • COMMENT
BT-Story-Page-B.gif
A    A   A
close