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From a wrestler endorsing a tractor to a chef selling kitchen items, companies are increasingly signing up niche celebrities to promote their brands.

 
 
Life insurance penetration in India was always low, but, worryingly enough, it has been falling even lower for two consecutive years now.
The population of ultra-rich is growing globally, with new economic powerhouses creating a lot of the new wealth.
Spreading the cover across insurers can act as a hedge against claim rejection even though it may cost more than having a single big cover.